NOVASEA
Toy & baby care sourcing

Toys and baby care: child safety above all.

Toys are the most heavily regulated category in trade. Our category works only with ICTI-certified factories and has every product tested for Europe, the UK and North America.

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Home & leisure family

A non-compliant toy means a recall and a reputation.

Small detachable parts, phthalates, lead paint, cords that are too long, accessible batteries, strollers that fold up: the risks are well known and the standards are precise.

A hand places a small yellow toy wheel into a small-parts test cylinder, next to a bin of parts
On the ground

Our teams, as close to the factories as possible.

Our toys and baby care category, led by a former quality manager at a European toy manufacturer, selects factories certified to the ICTI Ethical Toy Program (Shantou, Dongguan, Shenzhen for toys; Zhongshan, Kunshan and Zhejiang for baby care), has products tested in accredited laboratories to EN 71, ASTM F963, CPSIA, EN 1888/1130/16890 for baby care, builds technical files and declarations of conformity, and applies enhanced inspections on every batch.

Product examples

What we source in this category.

  • Plastic and wooden toys
  • Plush toys and dolls
  • Board games and puzzles
  • Kids' arts and crafts
  • Electronic and radio-controlled toys
  • Educational and science kits
  • Trampolines, swing sets and slides
  • Ride-ons, balance bikes and tricycles
  • Strollers and car seats
  • Cribs, playards and high chairs
  • Baby carriers and baby care
  • Costumes
Scope

What we take care of.

Toy standards

EN 71 (parts 1 to 13), Toy Safety Directive and upcoming regulation, ASTM F963, CPSIA, UKCA, marking and warnings.

Juvenile products

EN 1888 (strollers), EN 716 (beds), EN 14988 (high chairs), R129 (car seats), EN 14350 (baby bottles).

ICTI factories

Verified certificates, social audits, subcontractor checks (painting, textiles).

Lab testing

Mechanical, flammability, chemical (phthalates, heavy metals), electrical for battery-powered toys.

Technical file

Declaration of conformity, safety assessment, responsible person, labeling per market.

Tightened inspection

Tighter AQL, pull and small-parts tests at every inspection.

Process

How we work.

  1. Safety analysis

    Age classification, applicable standards, test plan by market.

  2. Certified sourcing

    ICTI-audited factories, identified subcontractors, compared quotes.

  3. Samples & testing

    Prototypes lab-tested, corrections, technical file and declaration.

  4. Production & inspection

    Enhanced inspections with testing, loading supervision, delivery.

The division in figures
130+ICTI-certified toy and baby product factories
100%of products lab-tested by an accredited lab before mass production
3regulated markets covered (EU, UK, USA)
0product recalls on products tracked since 2017
FAQ

Frequently asked questions.

Can you create a licensed or private-label toy?

Yes: design, prototyping, testing and technical file, with management of licensors' requirements.

Do you work for Amazon and the marketplaces?

Yes: we provide the certificates and files the platforms require (CPC, EN 71, EU declaration).

Do you handle car seats?

Yes, only R129 or R44 approved models, with verification of the approval.

Free quote · No commitment

A product to manufacture? Get an initial costed analysis.

Describe your product and volumes: a project manager from your industry replies with feasibility, the relevant manufacturing hubs and an indicative landed cost.

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  • NDA on request
  • Dedicated project manager