NOVASEA
Sourcing pet supplies

Pet supplies, with the rigor of toys and textiles.

A sector growing at double digits, demanding customers, materials in contact with animals: our pet supplies category sources to the same standards as children's products.

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  • No commitment
  • NDA on request
Home & leisure family

In pet supplies, quality shows in use — and gets shared on social media.

Harnesses whose buckle gives way, bedding whose padding clumps in the wash, toys whose dye bleeds, fountains whose pump burns out: pet owners are attentive, vocal customers.

Hands holding a plush dog whose ear is being pulled by a force gauge clamp, bin of identical plush toys next to it
On the ground

Our teams, as close to the factories as possible.

Our pet supplies category, led by a former buyer for a pet store chain, runs durability tests (leash and harness pull strength, chewing, washing), verifies material safety (dyes, phthalates, food-contact compliance for bowls) and the electrical safety of equipment. Manufacturing hubs: Ningbo and Wenzhou (accessories and textiles), Dongguan and Shenzhen (electronics: fountains, feeders, GPS), Zhongshan (aquariums), Shandong (chews).

Product examples

What we source in this category.

  • Collars, leashes and harnesses
  • Beds and cat trees
  • Kennels, cages and hutches
  • Bowls and automatic feeders
  • Water fountains
  • Pet toys
  • Aquariums and terrariums
  • Litter and hygiene
  • Grooming
  • Treats and food
Scope

What we take care of.

Strength testing

Tensile and loop testing (leashes, harnesses), chewing, washing, seam strength.

Material safety

Azo dyes, phthalates, heavy metals, food contact for bowls and fountains.

Pet-tech electronics

CE, UKCA, FCC/UL for fountains, feeders, connected collars; UN38.3 batteries.

Aquariums

Pumps, filters, heaters and lighting tested for IP and electrical safety.

Private label & ranges

Creation of consistent private labels, retail packaging, EAN/UPC.

Trends

Product and trade show watch (Global Pet Expo, Interzoo, CIPS) to refresh your ranges.

Process

How we work.

  1. Range & positioning

    Products (SKUs), materials, target prices, safety and market constraints.

  2. Specialized sourcing

    Factories by family, audits, side-by-side quotes.

  3. Samples & testing

    Strength, materials, electrical safety, packaging validation.

  4. Production run & QC

    AQL pre-shipment inspection with testing, multi-factory consolidation, delivery.

The division in figures
110+qualified pet supplies factories
100%of textiles and toys tested for dyes and substances
8product families covered
0.7%return rate recorded on the private label ranges we manage
FAQ

Frequently asked questions.

Do you source pet food?

We source treats and chew products from export-registered factories, but not complete foods subject to specific veterinary approvals.

Can you handle connected pet products?

Yes: GPS collars, cameras, feeders, with radio and battery certifications.

What are the minimum volumes?

From 500 to 1,000 units per product (SKU) on accessories, less on textiles with color consolidation.

Free quote · No commitment

A product to manufacture? Get an initial costed analysis.

Describe your product and volumes: a project manager from your industry replies with feasibility, the relevant manufacturing hubs and an indicative landed cost.

  • Reply within 2 business days
  • NDA on request
  • Dedicated project manager